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Vision:  Making a Difference in the Future

The Overview
Vision | Making a Difference in the Future

The Vision
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During the New Century visioning process, more than 1,000 volunteers worked to set the stage for a new era for Western Virginia. The process was designed to give the people of the New Century Region the opportunity to decide for themselves what their future should be. As a result of their work, six broad issues surfaced that will likely determine the region's future in the next 20 years.

  Regional Identity.   In order to position this region for more jobs and investment, we need to develop a unifying identity. It will identify the New Century Region to the world and convey our pride and enthusiasm for our region as a place to live and work as we seek to secure a positive future

  Higher Education & Research Will Be The Engines That Drive Our Economy. The majority of new jobs in the United States will be spawned from research originating in universities. Since the colleges and universities in the region include internationally recognized research centers and educate more than 20 percent of Virginia's students, our region will be poised for new, high-paying jobs that result from research and technology application as our universities and colleges change to prepare for the 21st century.

  Regional Cooperation.  The New Century Region is going to grow. The question is how we manage growth. We must avoid duplication and recognize that our limited resources require us to address issues on a regional basis. Appropriate resources can then be focused on the creation of jobs and economic opportunities.

  Regional Voice.  To exercise our influence with state and federal governments, we must speak with one voice. It must be a clear, unified message to compete successfully with the larger regions in Virginia, the Southeast and the entire country. Road map for new jobs. Concentrate on our strengths as a region and target new and existing industries for economic development opportunities. Working with the Economy strategies, we should pursue the types of jobs which match our plan for growth with the recognition that higher-paying jobs are a key for the success of the region.

  Technology & Communication.  How we live and work is changing right before our eyes. We have the opportunity to capitalize on the expertise and experience already in place in our region in wireless and fiber optics, intelligent transportation and the electronic village. Acting quickly, we can be a leader in technology and development in the United States and the world.

It's an unprecedented effort in western Virginia: People planning their own future. Over 1,000 of them thought "Out of the box" to decide what we could be in a global economy.

Through the leadership of the region's chambers of commerce, regional economic development organizations, Virginia Tech, Radford University and the Roanoke Valley Business Council, The New Century Council was formed. Its mission:  Empower the citizens to develop a vision for a preferred future of the New Century Region.

The result is an answer to the most important questions:

"Who are we?"
"Where do we want to go?"
"How are we going to get there?"

The 33 committees produced a mammoth amount of work. They devoted countless hours to the task of finding a better way for all of us. Their boundless energy and innovative thinking have produced a document that will guide us for the next 20 years.

Our committees developed approximately 150 strategies. We now have a vision, a picture of where we'd like to be in 20 years. It is an effort to shape the future. This is not a strategic plan; rather, it is a direction to guide us toward our preferred future.

One thing is clear: We should build our economy on education and technology.

What next?

The next step is recognizing the value of these strategies to the region's future. Then the real work begins. They must become reality. Success depends on the people and organizations which accept these challenges to move us toward our preferred future.

We must have your help to make it happen.

These visions and strategies that have been developed can be broken down into the following categories:

 

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